Ronald B. Marks

Ronald B. Marks, PhD was a marketing professor, now retired from the University of Wisconsin. He received his Ph.D. from the University of Missouri - Columbia, with a major in Marketing and minor in statistics. During his thirty year career, he taught undergraduate and graduate market research and multivariate statistics amongst other courses. He made extensive usage of SPSS, Minitab, and LISREL in both teaching and research. His research credentials in the use of multivariate statistics are evidenced in articles, such as: "A Structural Equation Model of Predictors for Effective Online Learning," Journal of Management Education, 29 (4), August, 2005 and "Psychometric Evaluation of the ADAPTS Scale," Journal of Personal Selling and Sales Management, Vol. XVI (4) (Fall, 1996, 53-56)

He attended seminars in "Multivariate Statistics" at the University of Colorado and "General Structural Equation ("Lisrel") Models," (Introduction and Advanced) at the Inter University Consortium for Political and Social Research, University of Michigan, Ann Arbor. He also conducted similar faculty seminars in Multivariate Statistics at the University of Wisconsin.

In counseling dissertation students and business clients, his experience is that "a problem well defined is half solved." Or as Tom Peters suggested in his best-selling book on management, "if you don't know where you are going, you are likely to end up somewhere else." That is, no matter how arcane the statistics employed, they will never compensate for poorly stated hypotheses and literature review. Hence, when consulting with students, he helps them first develop lucid, operational hypotheses and then determines which statistical methods to use, rather than the converse.

Specialties: multivariate statistics, behavioral sciences, marketing research, research design, SPSS, Minitab, structural equation modeling (LISREL), survey research, web-based surveys, quantitative methods, correlation, ANOVA, MANOVA, multiple regression, discriminant analysis, factor analysis, methodology chapter editing, nonparametric tests (such as chi-square or Mann-Whitney U Test), statistical application to social science data (e.g. psychology, sociology, economics) and business data (e.g. finance, business, and marketing), can aid with set-up of data files, analysis of sample characteristics, can also help develop persuasive Power Point presentations for oral defenses or business presentations.

EDUCATION

Ph.D., University of Missouri - Columbia, December
Major Area: Marketing
Minor Area: Multivariate Statistics (w/ SPSS)
M.B.A., University of Kansas, January
B.A., University of Missouri - Columbia

STATISTICAL SOFTWARE EXPERIENCE

SPSS, MINITAB, LISREL

MULTIMEDIA  

Authored online courses, using Trainersoft, PowerPoint, Real Player, Adobe Premiere, and audio editing  software, such as SoundForge, Sonnica and Audacity

PROFESSIONAL EXPERIENCE

Professor, College of Business Administration, University of Wisconsin Oshkosh, 1974 – 2006
Courses taught:Introduction to Marketing, Retailing, Market Research, Selling and Sales Management, Consumer Behavior, Multivariate statistics, and Internet Marketing

Associate Dean, College of Business Administration,
University of Wisconsin Oshkosh, 1987 - 90

Director, Koehn Institute for Information Systems and Technology, 1985 - 87

Graduate Assistant, University of Missouri - Columbia, 1972 - 74

Instructor, Columbia College, Columbia Missouri
Courses taught:Selling and Sales Management, Promotion, and Introduction to Marketing

Sales Representative, Superior Surgical Company, 1971 - 72

Sales Representative, Burroughs Corporation, 1969 - 71

CONSULTING

ISG Computer Consultants, Neenah Wisconsin
Medalist Industries, Oshkosh, Wisconsin
Valley Bank Corporation, Appleton, Wisconsin
Hietpas Corporation, Little Chute, Wisconsin
Alexander Grant and Company, Appleton, Wisconsin
Diamond Crystal, Oshkosh, Wisconsin,
Community Bank of DePere, DePere, Wisconsin

PROFESSIONAL ACTIVITIES

Attended seminars in "General Structural Equation (`Lisrel`) Models," (Introduction and Advanced), Inter University Consortium for Political and Social Research, University of Michigan, Ann Arbor, 1990, 1993

Conducted faculty seminar in Multivariate Statistics, May 1987, May 1986, January 1985, May 1982, May 1981, January 1978

Conducted seminars in "Professional Selling," for University of Wisconsin - Extension, 1982, 1981, 1979

Attendance of Seminar on Multivariate Research Methods and the Statistical Package for the Social Sciences, June 27 - July 1, 1977, University of Colorado – Boulder

Seminar conducted for Kimberly-Clark Corporation:  "Marketing for Non-Marketing  Executives"

ORGANIZATIONS AND AWARDS 

Phi Beta Kappa
Graduate Teaching Award, University of Missouri, 1973
American Marketing Association
Southwestern Marketing Association

PUBLICATIONS

BOOKS     

Personal Selling: A Relationship Approach, 6th edition, 1997, Prentice-Hall, Englewood Cliffs, N.J.
Accompanying PowerPoint CD-ROM (with digitized voice and video)

Personal Selling: A Relationship Approach, seventh edition. Atomic Dog Publishers, 2005, http://www.atomicdogpublishing.com/BookDetails.asp?
Session=8902BDBA-4618-48A6-956E-42D0D85D3281&BookEditionID=154

JOURNALS

"Distance Education and Learning Styles: Some Interesting Results," Journal of College Teaching and Learning, March, 2006 (with Stan Sibley)

"A Structural Equation Model of Predictors for Effective Online Learning," Journal of Management Education, 29 (4), August, 2005 (with Stan Sibley and Ben Arbaugh)

"Distance Education and Learning Styles: Some Interesting Results," International Applied Business Research Conference, Puerto Vallarta, March, 2005

"Distance Education and Learning Styles: Some Disappointing Results," International Applied Business Research Conference, San Juan, March, 2004

"Using cluster analysis in the Freshmen Retention Problem," International Applied Business Research Conference, Acapulco, March, 2003

"ImprovingOnline Sales Education with Streaming Media,"  Global Business and Technology Association, July, 2002, Rome

"Determinants of Student Evaluations of Global Measures of Instructor and Course Value," Journal of Marketing Education, August 2000, vol 22 (2), 108

"The Role of Emotions in Causal in Causal Attributions by Decision Makers, 2000 International Applied Business Research, Puerto Vallarta, March, 2000 (with B.S. Sridhar

"Student withdrawal: Test of an Integrated Model," Michigan Journal of Counseling and Development, (with Gary Adams), vol. 27 (2), 1999

"An Investigation of the Internet Experience of Students in a Master's Level Marketing, Course,,",  Academy of Business Disciplines, Fort Meyers, 1999

"A Model of Buyer-Seller Trust Formation and Its Impact on Sales Performance, National Conference in Sales Management, Norfolk, Virginia, April, 1998

"A Psychometric Evaluation of the ADAPTS Scale,"  Journal of Personal Selling and Sales Management, Vol. XVI (4) (Fall, 1996, 53-56), (with Doug Vorhies and Gordon Badovick)

"A Path Analytic Study of Adaptive Selling: Antecedents and Outcome,"  Marketing Management Association 1996 Proceedings, Chicago, 1996

"An Empirical Measure of the Effects of A European Journey & Seminar Upon Business Students," Academy of Marketing Science, International Conference, Melbourne, Australia, July 1995, (with Lynda DeDee).

"The Relationship Between Adaptive Selling, Task-Related Sales Behavior and Commitment to Performance--Some Largely Disappointing Results," 1995 PSE/National Sales Conference, (with Dr. Gordon Badovick and Dr. Ann Thompson)

"Professional Attitudes Concerning the Ethics of Comparative Advertising," Accepted for publication Journal of Professional Services Marketing, Vol. 12 (1), (with Soo Young Moon), 1995

"A Path Analytic Study of Stress and Coping Behavior in Decision Making Groups," 1992 Proceedings, Midwest Management Association, (with Sandhya Sridhar).

"Consumer Reaction to Hospital Mortality Data Respecting Heart Surgery, Journal of Hospital Marketing, Vol. 7 (2), Fall/Winter, 1992, accepted for publication, (with Jeffrey Totten).

"A Structural Model of the Relationship Between Emotional Reactions and Salesperson Motivation, Self-Esteem, and Expectancy" 1991 Proceedings, Decision Sciences Institute, pp. 218-220, (with Gordon Badovick).

"Impact of Transactional and Transformational Behaviors on Follower Empowerment:A Vertical Dyad Linkage Perspective," 1991 Proceedings, Decision Sciences Institute, pp. 268-270, (with B. S. Sridhar

"The Effects of Mortality Cues on Consumers' Ratings of Hospital  Attributes," Journal of Health Care Marketing, September 1990, pp. 4-12, (with Jeffrey Totten).

"Identifying Consumers Sensitive to Hospital Advertising," Journal of Hospital Marketing, Vol. 4 (2), 1990, pp. 85-94 (with Jeffrey Totten).

"We Mend Broken Hearts Very Successfully: Consumer Response to Hospital Advertising that uses Mortality Statistics," Journal of Midwest Marketing, Spring 1989, pp. 217-223.

"Identifying Consumers sensitive to Physicians' Advertising," Proceedings of the Southern Marketing Association, 1984, (with Bob Ahuja).

"Consumer Response to Physician's Advertisements,"7 Journal of the Academy of Marketing Science, Vol. 12 (3), Summer 1984, pp. 35-52

"Demographics, Situations Impact People's Views of Ads for Doctors," (with Bob Ahuja), Marketing News, Vol. 17, No. 25, December 9, 1983, pp. 3-4.

"An Investigation of the Relationship Between Perceived Product Risk and Store Choice," (with John C. Wacker), paper presented at Midwest Business Administration Association Meeting, March, 1982.

"Consumer Response to Advertisements for Legal Services: An Empirical Analysis, " Journal of the Academy of Marketing Science, Winter 1981.

"A Factorial Experiment in Stimulating Response to Mail Surveys," in The Changing Marketing Environment:  New Theories and Applications, 1981 Educators' Proceedings, Kenneth Bernhardt, et. al., eds., American Marketing Association, 1981.

"A Study of Perceived Risk and Confidence as a Correlate of Store and Brand Importance:A Discussant's Comments," Proceedings of the Southern Marketing Association Meeting, 1980.

"Profiling the Consumer Innovator:  Are Two Comparison Groups Sufficient?" Proceedings of the Southern Marketing Association Meeting, 1980.

"Assessing Sales Performance with the Test of Attentional and Interpersonal Style:A Partial Success," Proceedings of the Southern Marketing Association, New Orleans, 1980.

"An Empirical Investigation of the Effect of Advertising on the Demand for Legal Services," (with Larry D. Lang), Proceedings of the Southern Marketing Association, New Orleans, 1978.

"Store Selection and Risk Reduction:  Some Problems with Intrastore Comparisons and Intrastore Product Comparisons (with R. Eugene Hughes), Proceedings of the Southern Marketing Association, 1977.

"Student Evaluations -- A Measure of Validity in the Introductory Marketing Course," Contemporary Marketing Thought, 1977 Educators' Proceedings, American Marketing Association.

"A Multivariate Analysis of the Relationship Between Selected Demographics and Store Preference," paper presented at Southeastern AIDS Association Meeting, February 26-27, 1976, Atlanta.

"Faculty Evaluations Revisited:  What are Student Criteria for Evaluating Business Courses and Teachers," Proceedings of the Southeastern AIDS Association, February 26-27, 1976, Atlanta.

"The Next Ten Years:  End of the Marketing Concept or a Re-emphasis," paper presented to the Midwest Business Administration Association Meeting, April 1-3, 1976, St. Louis.

"Operationalizing the Concept of Store Image," Journal of Retailing, Vol. 52 (3), Fall, 1976, pp. 37-46.

"An Exploration of Store Choice as a Risk Reduction Technique," (with R. Eugene Hughes), paper presented at the Annual Meeting of the Southwestern Marketing Association, March 5-8, 1975.

FEEDBACK

"The feedback and references that I received have assisted me in my efforts to understand the processes of statistics analysis, and worked well to formulate my results into a valid discussion." —Dennis Carlson, doctoral learner, Capella University

"Ron understood the nature of the analysis needed and provided both ideas for analysis and the actual start work. We were very satisfied and will continue to use Ron." —Richard Spitzer, TrendPointers

"The network was very easy to use. Dr. Marks was very helpful and very cooperative. I was able to reach him easily by phone and e-mail. My work was returned to me on time. The services I received saved me time and stress. Overall, I was very satisfied with the quality of the services I received, and I strongly recommend Dr. Marks to others who need assistance with statistics and data analysis." —Jamil Shahidullah

"Using Ron was the best decision we made about our graduate research project. While we knew the field of anesthesia, none of us were statisticians and we struggled greatly in making sense of our data. Ron simplified everything and had most of our questions answered within 48 hours of our initial request. Excellent service and quality." —(Contact info upon request)